Description

At Vimeo, I helped shape the product process for our creation tools—player, interactive features, and AI—while also restructuring the design org to integrate new teams and tech from recent acquisitions.

Outcomes

Pivot from B2C to B2B

Led the design shift from a creator-first platform to enterprise-focused video tools for comms, marketing, and training; contributing to a 12% ARPU increase, pushing enterprise averages past $23K by shipping reimagined creation tools focused on enterprise use cases.

• Modernized UX/UI with scaleable IA

• Adding brand kit support

• Collaborative video features

• Advanced presentation tools

• AI tools like transcription and cleanup.

Team enablement & process clean up

When I joined, siloed teams led to duplicated work and misaligned efforts. By restructuring and launching process improvements like the “Kitchen Sink Sync” showcase, we cut redundancies and improved how teams shared work and gathered requirements.

Decentralized UXR

Embed research within design, boosting quality and customer insight. This streamlined execution, removed bottlenecks, and positioned research as a strategic partner.