Description

Led and scaled the design team while driving innovation, continuous discovery, and experimentation; supporting Splice’s evolution from a simple marketplace to a marketplace network with first-party tools and education offerings.

Outcomes

Platform Vision & Modernization

Set the vision for modernized, scalable tools; enabling AI integration, flexible APIs, stable UX patterns for third-party plugins, and first-party tools built directly into the platform. These efforts resulted in Splice’s $55M Series D in 2021. Launching the Splice Platform, the launch of Splice Skills unlocking opportunities to connect our users with our artists and launching Splice’s first 1st party plugins.

Scaling & Mentoring High-Impact Design Teams

Build, scale and stabilize the design org; introducing a career ladder with director and principal paths, bringing in design directors to support IC growth, and establishing design ceremonies that improved cross-functional alignment and team culture.

Established a UX research practice

Worked with Product to launch a beta tester program and set a monthly cadence for design research; giving designers direct, ongoing access to users through Slack. This unlocked continuous discovery, faster experimentation, and better knowledge sharing across the team.