Description

Led and scaled the design team at Bubble, driving innovation, continuous discovery, native mobile and the vision for AI in the editor; supporting platform modernization and positioning Bubble as the go-to place to build software.

Outcomes

Design org maturity & influence

Shifted design from a service function to a strategic partner; embedding it earlier in the process and increasing influence on roadmap, priorities, and product vision.

Design system strategy & governance

Launched Bubble’s design system and established processes for distributed contribution and adoption. Set up the Design System Guild as a regulatory body; enabling cross-team ownership.

Design culture & agile process clean up

When I joined, siloed teams led to duplicated work and misalignment. By restructuring and introducing agile design processes, we reduced redundancies and improved how design teams at Bubble share, review, and build together.

Decentralized UXR

Embed research within design, boosting quality and customer insight. This streamlined execution, removed bottlenecks, and positioned research as a strategic partner.